simplify
to amplify
minimalism. The art of balanced living
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Inspired by the Japanese philosophy of minimalism – an elegant and simplistic way of living.
"danshari" Japanese Minimalism
Japanese adopt minimalism via Danshari, the practice of shedding the extraneous and concentrating on the essential. This approach allows NOSU to provide holistic care to both hair and scalp in a simpler, easier and more efficacious manner.
experiences
Younger generations tend to prioritize experiences over possessions.
This shift in focus inspired us to design NOSU as a subtle and unintrusive element, one that can be naturally incorporated into your daily lifestyle.
Key Ingredients
Graphene
Biomimic
Peptides
Keratin
Caramel
Nosu Products
Dry & Sensitive Scalp Shampoo
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Soothes dryness, irritation and sensitivity. Calming experience with a mildly cooling sensation and a touch of herbal scent. Effectively combats dry-type dandruff and prevents hair loss.
Oily Scalp Shampoo
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Gently balances sebum level for a more sustainable result. Effectively combats oily-type dandruff and prevents hair loss.
Daily Care Shampoo
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Specially formulated for most hair types, Daily Care Shampoo is a hybrid shampoo that cares, maintains and nourishes both hair and scalp.
Restore Conditioner
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Condition your hair without worrying about scalp irritation. Enjoy a mild cooling sensation while benefiting from comprehensive external and internal treatment for healthier, softer hair.
Biomimic Elixir
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Named elixir as it is more concentrated and potent than a typical hair tonic. Rejuvenates scalp (skin) cells for a younger, healthier scalp, while leaving a subtle and refreshing green tea aroma.
Detox Gel
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Experience a one-of-a-kind scalp detox, featuring a warming sensation and the delightful scent of osmanthus.
Ohko Treatment
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Torn between basin treatments (external and cosmetic-centric) and 5-step treatments (comprehensive but time consuming and expensive)? Ohko Treatment provides the best of both worlds.
Pre-wash Treatment
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Convenient and effective. Simply apply on dry hair and leave for at least 5 minutes, then shower as normal. Experience less breakage while shampooing.